Primary Trade Area
Greenvale’s primary trade area just includes the suburb of Greenvale other than a small section in the north east which extends into Roxburgh
Park. The current population stands at 15,466 people and is forecast to grow at an average rate of 2.5% to 2021 as the western side
of Mickleham Road is a major growth corridor.
Secondary Trade Area
Greenvale’s arterial road exposure creates secondary trade areas extending north to Craigieburn Road and east into parts of Roxburgh Park
and Meadow Heights. The secondary sector is projected to continue growing at particularly strong rates on the back of new residential
estates in Craigieburn.
In the ten years to 2011, the trade area population has grown by more than 45% or 7539 people. Similar growth rates are projected over
the next 10 years resulting in an estimated population of 35,000 people by 2021.
The trade area is skewed heavily to couples with dependants which equates to 62% against a Melbourne average of 36.5%.
65% of the region are Australian born which is in line with the Melbourne average of 64.5%.
There is a significantly younger demographic profile compared with Melbourne and there are higher proportions of children (<19yrs) and
lower proportions of elderly (>65 years).
Home ownership varies between primary and secondary trade areas with much higher levels in the PTA (35.4% fully owned with 53% being purchased)
against a Melbourne average of 67.5%.
The average household size is well above the Melbourne average at 3.6 people per household.
The median weekly household income is $2,030 against a Melbourne average of $1,419.